'Get to know your customer' is advice to Spanish firms trading in China

Escrito el 17/11/2023
CGTN

'Conoce a tu cliente', el consejo a las empresas españolas que comercian en China

"When I was living in China, I realized there was a gap, there was a really big opportunity there between Spain and China," Laura Gonzalez Escallada tells CGTN.

So she founded Ni Hao Conecta, a business and communications platform between China, Spain, and Latin America.

The company has organized an event which brings Spanish, Latin American, Chinese and African people together at a prestigious location on Madrid's Gran Vía.